Annika Schneider | Portfolio
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WWF Promotion

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(W/F]\

 

_WORLD WILDLIFE FUND
[ A FUTURE FOR PEOPLE AND NATURE. ]
 

</OBJECTIVE>

:A cohesive visual storytelling system to convey the complex mission of the non-profit organization World Wildlife Fund.

</APPROACH>

:This visual system, consisting of an educational brochure, informative website, and thought-provoking flyers, emphasizes the importance of people and nature living together. The importance of this is shown by visually blending elements of people & nature together with the help of overlays, transparencies, and blending modes. The use of bright, vibrant colors speaks to the phenomenal diversity on our planet but at the same time has an alarming undertone. If we keep living the way we do, neglecting signs of destruction, and taking our nature for granted, our world will not be the same for future generations. Overlays remind of the importance of coexistence that is crucial for a working planet. Visually overlapping and merging together images of all types of life stresses this matter.