_THE Pink ELEPHANT
[ Sip, SIp - HOORAY. ]
:Rebrand an existing logo and put it in motion based on the brand's personality traits.
:The Pink Elephant is a bar/restaurant in SOMA, San Francisco. It’s a festive space for cocktails, beer, small plates & American dining, plus happy hour. The current branding doesn't speak for the overall look and vibe of the place. The bar is becoming more and more popular and could benefit from a new, modern logo.
*This animation was honored with the winning award at the NXT UP Awards 2017 in the category "Excellence in Concept Animation".