(B/G]

_bOMBAY SAPPHIRE
[ JUNIPER FLAVORS WITH TRADITIONAL TASTE. ]

 

</OBJECTIVE>

:Decipher an existing spirit brand and construct a revolutionary adaption and rejuvenate its current status in the marketplace.

</APPROACH>

:Bombay Sapphire is a brand of British gin first launched in 1987. The rejuvenated design was inspired by the gin’s British roots. The home of this popular gin is the state-of-the art distillery Laverstoke Mill, located in rural Hampshire.

:The British tradition played a major role in the label redesign. Taking a turn on its famous design by creating a limited-edition bottle, contemporary elements and typefaces are combined with traditional, historical British features such as a historic map of that area, famous sights, and the British flag. Original components and colors such as Bombay’s world-famous blue and wordmark complete the design.